They say that the real work begins after your book is written and published. Considering how much went into writing and testing Extraordinary Cakes, I find that hard to believe. However, with that in mind, we have gone out with an exciting book signing and promotional party schedule over the past month.
Kicking things off was our incredible in-store event on October 13. The response was so overwhelming that we had to close the entire store for the evening. Benefits from the event were donated to the Ronald McDonald House of San Diego. It was a gorgeous event.
Then, we were hosted by longtime and dear family friends the Wasserman’s and the Fischer’s at Bud and Esther’s gorgeous house in North County San Diego, which was one of the locations of our photo shoots for the book.
On October 27, we visited Warwick’s in La Jolla where a great crowd joined us for tea, cakes and a book signing.
We then took the show on the road to Los Angeles on November 3. Rolling Greens on Beverly Drive was host to a wonderful turnout of Extraordinary Desserts fans, who were treated to a pop-up store of our merchandise, free dessert, champagne, and a book signing. We had some fans drive all the way from the Fresno area just for the event.
Our next function was at Bloomingdale’s Fashion Valley on Saturday, November 12 for Cake Couture. We displayed our desserts on their luxury table ware and décor lines. Waiting for your book to be signed was never so delicious.
Thank you to all who have supported us on this tour, and especially to my staff and PR guru, Lorena Whiteside-Nelson of Red Coral Public Relations, who have helped plan and
execute these very special events.
It’s not too late for you to join our celebrations, as we are in the planning stages of two
more public events to be held at both Extraordinary Desserts locations during the holidays, so stay tuned to our Facebook and Twitter pages.
Hope that you can join us and thank you, again, for your support.